Managing Director Suzanne
Suzanne Freedman joined Impact Strategic Marketing in 2015 as Managing Director, after spending 2+ decades as a marketing professional within the beverage alcohol industry. She started her career working within a prominent New York City advertising agency, then took a brand marketing position at William Grant & Sons, managing the advertising and PR for their portfolio of premium spirits. While at William Grant, Suzanne launched The Balvenie Single Malt Scotch, which has won several awards for both product and packaging.
Previously, Suzanne was Sr. Brand Manager of Jameson Irish Whiskey and Brand Director of Beefeater, Plymouth and Boodles Gin. Suzanne was also Vice President of On Premise Trade Marketing for Sidney Frank Importing, where she developed strategies and programs for the 20+ brand ambassadors for Jagermeister, as well as other tactical programs and trade initiatives