This Old House –
The Cottage Community Series

Full-Scale Broadcast Production & National Commercial Campaigns

When "This Old House"—the gold standard of American home improvement—needed a production partner to bring the 'Cottage Community' series to life, they turned to Impact Studios. In collaboration with Shake The Tree Productions, we provided the comprehensive technical backbone for the entire series, from the first frame of principal photography to the final delivery of national broadcast masters.

The Mission: Impact Studios was responsible for the end-to-end execution of this technical and creative undertaking. Working alongside Jerry Effren and his master builders at Greyrock Homes, John Carboni served as Director of Photography and Video Editor. This required managing a complex workflow that captured the intricate craftsmanship of the Greyrock team with cinematic precision on an active, high-stakes construction site. Beyond the series itself, our team crafted over a dozen national television commercials, maximizing the value of the captured content for a multi-platform audience.

 

Technical Achievement Highlights:

  • End-to-End Broadcast Delivery: Provided all production crewing, high-end cinema equipment, and specialized post-production services for the complete series.

  • Multi-Platform Content Strategy: Developed and edited 12+ national commercials partially derived from series content, currently airing across PBS, Roku, Peacock, Amazon Prime, and YouTube.
  • High-Stakes Cinematography: Executed complex aerial and platform-based shots (up to 30 feet) to capture the structural evolution of the Cottage Community with a documentary-style cinematic feel.
  • Collaborative Creative Direction: Worked in seamless partnership with Toni D’Antonio (Producer) and Shake The Tree Productions to maintain the rigorous aesthetic standards of a television institution since 1979.

The Results:

  • Institutional Reliability: Trusted by a 40+ year television icon to manage the technical integrity of a new franchise expansion.
  • National Commercial Reach: Successfully delivered a suite of promotional assets that maintain brand consistency across major streaming and broadcast networks.
  • Turnkey Production Solutions: Demonstrated the ability to scale from a tight-knit field crew to a full post-production house for national-tier delivery.

The Standard for National Brands

Impact Studios has the credentials and the deep-industry experience to partner with the This Old House media empire and their premier national sponsors. We bridge the gap between a 40-year legacy of excellence and the technical demands of the modern era, delivering world-class content that scales.

Let us elevate your brand
Director of Photography John Carboni with producers Samantha and Toni posing for a selfie while filming from a 30-foot platform for This Old House.
Director of Photography John Carboni shooting a roofing segment from a 30-foot platform for This Old House.
Interior cinematography and lighting for national home building brand commercials.
Aerial production cinematography of the This Old House Cottage Community jobsite.
This Old House Chris host Ermides and producer Toni D'Antonio smile for the camera in a quick selfie.
Behind the scenes with DP John Carboni and Samantha Bowen on the This Old House set.
This Old House Chris Ermides on set during the filming of the Cottage Community series by Impact Studios.
Chris Ermides interviews builder, Jerry Effren on set during the filming of the Cottage Community series by Impact Studios.
Cinematic sunrise production shot of a forklift moving lumber on the This Old House Cottage Community jobsite, captured by Impact Studios.
Sandy Efferen of Greyrock Homes providing on-camera testimony for the This Old House Cottage Community series, produced by Impact Studios.
Host Kevin O'Connor on location for This Old House, technical production by Impact Studios.
Director of Photography, John Carboni and his producer shooting from a custom built camera platform mounted at the end of telescopic forklift.